The Essence Of Parenthood Is To Make

In Fact, I Argue That The Future Of Advertising, Whatever The Technology, Will Be To Associate Each Brand With One Word. This Is One Word Equity. It's The Modern Equivalent Of Having The Best Site On The High Street, Except The Location Is In The Mind.

My Mother Was Very Protective Of Her Four Boys.

I Don’t Have To Win. I Just Have To Make You Lose.

Nobody Has A Magic Lamp Which Can Tell You In Advance Whether What You Say Will Be Effective In Persuading An Audience.

Advertising Holding Companies Used To Boast About Their Share Of The Advertising Market. Now They Are Proud Of How Much Of Their Business Is Not In Advertising.