The Expansion Of Choice Has Become An

It's Always A Thrilling Experience To Go Into A Place That Offers You A Lot Of Choice. You Know It's Like It Reminds You Of When You're A Kid And You Go To The Amusement Park And Whether It Be Disneyworld Or Six Flags You Know That Thrilling Moment When You First Enter And You Know You've Got All These Possibilities For The Day And It's Really A... It's A Wonderful Feeling.

Choosing Is A Creative Process, One Through Which We Construct Our Environment, Our Lives, Ourselves.

People Will Make Worse Financial Decisions For Them If They're Choosing From A Lot Of Options Than If They're Choosing From A Few Options. If They Have More Options They're More Likely To Avoid Stocks And Put All Their Money In Money Market Accounts, Which Doesn't Even Grow At The Rate Of Inflation.

We Either Put Out 6 Different Flavors Of Jam Or 24 Different Flavors Of Jam And We Looked At 2 Things. First, In What Case Were People More Likely To Buy A Jar Of Jam?

The First Thing We Looked At, In What Case Were People More Likely To Be Attracted To The Jar Or Jam, So In Which Case Are People More Likely To Stop When They Saw The Display Of Jams And What We Found Was That More People Stopped When There Were 24 Jams.