The First Step To Getting Good Is

The Object Isn't To Be Perfect. The Goal Isn't To Hold Back Until You've Created Something Beyond Reproach. I Believe The Opposite Is True. Our Birthright Is To Fail And To Fail Often, But To Fail In Search Of Something Bigger Than We Can Imagine. To Do Anything Else Is To Waste It All.

Instead Of Working Hard To Keep Their Share Of A Shrinking Pie, Or Working Even Harder To Make Sure The Industry Stays As Is, I Think The Most Essential Thing Legacy Book Industry Players Can Do Is Set Up Independent Ventures With Great People And Little Interference And Work Really Hard To Put Themselves Out Of Business By Starting At The Bottom, Not By Reinforcing The Top.

You Can Game The Social Media In The Short Run, But Not For Long.

You Gain Converts By Winning At Something The Existing Provider Didn't Think Was So Important.

The Problem With The Race To The Bottom Is That You Might Win