The Future Of Profit Is Purpose.

As Any Speaker Will Tell You, When You Address A Large Number Of People From A Stage, You Try To Make Eye Contact With People In The Audience To Communicate That You're Accessible And Interested In Them.

There's An Adage That Is An Apt Description Of The New Dynamic At Work Between Brands And Consumers Connected Through Social Media: People Support What They Help To Build. But Now That Many Brands Are Launching Community-driven Cause Marketing Campaigns, The Challenge Becomes What To Do Next?

Perhaps The Most Powerful Lesson Other Brands Can Learn From Nike Is The Need To Act In Accordance With The Reality Of The World We Live In. In A Mutually Dependant, Intimately Connected Global Community Facing Several Major Crises, Brands Need To Operate With An Expanded Definition Of Self-interest That Includes The Greater Good.

In Today's Social Business Marketplace Facebook Is One Of The Best Places For Nonprofits To Be Discovered And Connect With A Larger Audience On The Basis Of Shared Values. So To Get Started, A Non-profit Should Launch A Facebook Page And Invite Your Existing Real World Community To Connect Your Cause And Their Networks.

When People Align Around Shared Political, Social, Economic Or Environmental Values, And Take Collective Action, Thinking And Behaviour That Compromises The Lives Of Millions Of People Around The World Can Truly Change.