The Goal In Life Is To Discover

Faith, It Is Evident, May Be Relied On To Produce Sustained Action And, More Rarely, Sustained Contemplation.

If One Is Not Oneself A Sage Or Saint, The Best Thing One Can Do Is To Study The Words Of Those Who Were.

Liberties Are Not Given, They Are Taken.

I Have Discovered The Most Exciting, The Most Arduous Literary Form Of All, The Most Difficult To Master, The Most Pregnant In Curious Possibilities. I Mean The Advertisement. It Is Far Easier To Write Ten Passably Effective Sonnets, Good Enough To Take In The Not Too Inquiring Critic, Than One Effective Advertisement That Will Take In A Few Thousand Of The Uncritical Buying Public.

To Be Well Informed, One Must Read Quickly A Great Number Of Merely Instructive Books. To Be Cultivated, One Must Read Slowly And With A Lingering Appreciation The Comparatively Few Books That Have Been Written By Men Who Lived, Thought, And Felt With Style.