The Key To Getting The Most From

When Companies Try To Guess What Consumers Want, They Essentially Make The Choice For Consumers.

About 60% Of The People Stopped When We Had 24 Jams On Display And Then At The Times When We Had 6 Different Flavors Of Jam Out On Display Only 40% Of The People Actually Stopped, So More People Were Clearly Attracted To The Larger Varieties Of Options, But Then When It Came Down To Buying, So The Second Thing We Looked At Is In What Case Were People More Likely To Buy A Jar Of Jam. What We Found Was That Of The People Who Stopped When There Were 24 Different Flavors Of Jam Out On Display Only 3% Of Them Actually Bought A Jar Of Jam Whereas Of The People Who Stopped When There Were 6 Different Flavors Of Jam 30% Of Them Actually Bought A Jar Of Jam.

The Less Control People Had Over Their Work, The Higher Their Blood Pressure During Work Hours. Moreover, Blood Pressure At Home Was Unrelated To The Level Of Job Control, Indicating That The Spike During Work Hours Was Specifically Caused By Lack Of Choice On The Job. People With Little Control Over Their Work Also Experienced More Back Pain, Missed More Days Of Work Due To Illness In General, And Had Higher Rates Of Mental Illness-the Human Equivalent Of Stereotypies, Resulting In The Decreased Quality Of Life Common To Animals Reared In Captivity.

We Also Don't Always Know What We Want. And In Those Cases It Can Actually Make Us Worse Off Because It's Actually Easier To Figure Out What You Want And To Figure Out How The Options Differ If You Have About A Handful Of Them Than If You Have A Hundred Of Them.

First-generation Children Were Strongly Influenced By Their Immigrant Parents' Approach To Choice. For Them, Choice Was Not Just A Way Of Defining And Asserting Their Individuality, But A Way To Create Community And Harmony By Deferring To The Choices Of People Whom They Trusted And Respected.