The Lean Startup Method Is Not About

As An Entrepreneur, I Knew That If My Company Failed, I Could Always Try Again. So I Often Felt That The Only Real Risk Of True Financial Ruin Came From The Possibility Of A Serious Illness That Either Exceeded My Insurance Plans Lifetime Limits, Or Was Not Covered Due To Rescission.

Customers Don't Know What They Want. There's Plenty Of Good Psychology Research That Shows That People Are Not Able To Accurately Predict How They Would Behave In The Future. So Asking Them, 'would You Buy My Product If It Had These Three Features?' Or 'how Would You React If We Changed Our Product This Way?' Is A Waste Of Time. They Don't Know.

Start-ups Make So Many Mistakes That The Challenge To Identify The Root Cause Of A Failure Is Tough. But Believing In Your Own Plan Is Probably The Worst.

All Innovation Begins With Vision. It’s What Happens Next That Is Critical.

There Is Much That Public Policy Can Do To Support American Entrepreneurs. Health Insurance Reform Will Make It Easier For Entrepreneurs To Take A Chance On A New Business Without Putting Their Family's Health At Risk. Tort Reform Will Make It Easier To Take Prudent Risks On New Products In A Number Of Sectors.