The Reason It Was So Scary Was

We're Not Citizens Anymore. We're Consumers. That's What We're Called. It's Just Like Being An Alcoholic And Being In Denial That You're An Alcoholic. We're In Denial That Each And Every One Of Us Is The Problem. And Until We Face Up To That, Nothing's Going To Happen.

At Patagonia, Making A Profit Is Not The Goal Because The Zen Master Would Say Profits Happen 'when You Do Everything Else Right'.

Who Are Businesses Really Responsible To? Their Customers? Shareholders? Employees? We Would Argue That It’s None Of The Above. Fundamentally, Businesses Are Responsible To Their Resource Base. Without A Healthy Environment There Are No Shareholders, No Employees, No Customers And No Business.

How You Climb A Mountain Is More Important Than Reaching The Top

The More You Know, The Less You Need.