The Most Important Single Thing Is To

If You Decide That You're Going To Do Only The Things You Know Are Going To Work, You're Going To Leave A Lot Of Opportunity On The Table.

It's Not An Experiment If You Know It's Going To Work.

I Try To Spend My Time On Areas That I Think Are Important For The Future, And Where I Think I Can Add Value.

I Believe You Have To Be Willing To Be Misunderstood If You're Going To Innovate.

I'm Not Saying That Advertising Is Going Away. But The Balance Is Shifting. If Today The Successful Recipe Is To Put 70 Percent Of Your Energy Into Shouting About Your Service And 30 Percent Into Making It Great, Over The Next 20 Years I Think That's Going To Invert.