The Most Important Single Thing Is To

We've Had Three Big Ideas At Amazon That We've Stuck With For 18 Years, And Thy're The Reason We're Successful: Put The Customer First. Invent. And Be Patient.

If You Invent Frequently And Are Willing To Fail, Then You Never Get To That Point Where You Really Need To Bet The Whole Company.

You Know, We Love Stories And We Love Narrative; We Love To Get Lost In An Author's World.

What We Want To Be Is Something Completely New. There Is No Physical Analog For What Amazon.com Is Becoming.

What Consumerism Really Is, At Its Worst Is Getting People To Buy Things That Don't Actually Improve Their Lives.