The Name Of A Man Is A

World War Iii Is A Guerrilla Information War With No Division Between Military And Civilian Participation.

Ads Represent The Main Channel Of Intellectual And Artistic Effort In The Modern World.

During The Second War, The U.s.o. Sent Special Issues Of The Principal American Magazines To The Armed Forces, With The Ads Omitted. The Men Insisted On Having The Ads Back Again. Naturally. The Ads Are By Far The Best Part Of Any Magazine Or Newspaper. More Pains And Thought, More Wit And Art Go Into The Making Of An Ad Than Into Any Prose Feature Of Press Or Magazine. Ads Are News. What Is Wrong With Them Is That They Are Always Good News.

The Media Have Substituted Themselves For The Older World.

New Media Are New Archetypes, At First Disguised As Degradations Of Older Media.