The Only Path To Amazing Runs Directly

People Rarely Buy What They Need. They Buy What They Want.

It's Far Easier To Put Your Future Into Someone Else's Hands Than It Is To Slog Your Way Forward, Owning The Results As You Go.

The Purpose Of An Elevator Pitch Is To Describe A Situation Or Solution So Compelling That The Person You're With Wants To Hear More Even After The Elevator Ride Is Over.

Be Genuine. Be Remarkable. Be Worth Connecting With.

So By Giving People A Tool That They Can Share And Benefit From, It's A Form Of Media That Isn't Controlled By Rupert Murdoch Or The Guys At Viacom. It Is A Form Of Media That Is Earned Every Single Time It Spreads.