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True Marketing Starts...with The Customer, His Demographics, His Realities, His Needs, His Values. It Does Not Ask, "what Do We Want To Sell?" It Asks, "what Does The Customer Want To Buy?"

There Are Two Types Of People In The Business Community: Those Who Produce Results And Those Who Give You Reasons Why They Didn't.

One Either Meets Or One Works.

If General Perception Changes From Seeing The Glass As 'half-full' To Seeing It As 'half Empty' There Are Major Innovative Opportunities.

The Greatest Challenge To Organizations Is The Balance Between Continuity And Change. You Need Both. At Different Times, The Balance Is Slightly More Over Here, Or Slightly More Over There, But You Need Both. And Balance Is Basically The Greatest Task In Leadership. Organizations Have To Have Continuity, And Yet If There Is Not Enough New Challenge, Not Enough Change, They Become Empty Bureaucracies, Awfully Fast.