The Problem In My Life And Other

In A Few Hundred Years, When The History Of Our Time Will Be Written From A Long-term Perspective, It Is Likely That The Most Important Event Historians Will See Is Not Technology, Not The Internet, Not E-commerce. It Is An Unprecedented Change In The Human Condition. For The First Time - Literally - Substantial And Rapidly Growing Numbers Of People Have Choices. For The First Time, They Will Have To Manage Themselves. And Society Is Totally Unprepared For It.

Suppliers And Especially Manufacturers Have Market Power Because They Have Information About A Product Or A Service That The Customer Does Not And Cannot Have, And Does Not Need If He Can Trust The Brand. This Explains The Profitability Of Brands.

Management Means, In The Last Analysis, The Substitution Of Thought For Brawn And Muscle, Of Knowledge For Folkways And Superstition, And Of Cooperation For Force. It Means The Substitution Of Responsibility For Obedience To Rank, And Of Authority Of Performance For The Authority Of Rank.

Profit Is Not The Explanation, Cause, Or Rationale Of Business Behavior And Business Decisions, But The Test Of Their Validity.

The Basic Economic Resource - The Means Of Production - Is No Longer Capital, Nor Natural Resources, Nor Labor. It Is And Will Be Knowledge.