The Question Isn’t Whether Or Not You

The Cost Of Being Wrong Is Less Than The Cost Of Doing Nothing.

The Essence Of Marketing Today Is To Tell A Story To People Who Want To Hear It, In A Way That Resonates With Them So They Are Likely To Either Respond Or Connect To You, Or Tell Their Friends.

...the Greatest Shortage In Our Society Is An Instinct To Produce. To Create Solutions And Hustle Them Out The Door. To Touch The Humanity Inside And Connect To The Humans In The Marketplace.

One Reason People Who Spend A Lot Of Time Thinking About And Working On A Problem Or A Craft Seem To Find Breakthroughs More Often Than Everyone Else Is That They've Failed More Often Than Everyone Else.

If You're Not Upsetting Anyone, You're Not Changing The Status Quo.