The Reason I Always Insisted On Signing

Design Is A Way Of Life, A Point Of View. It Involves The Whole Complex Of Visual Communications: Talent, Creative Ability, Manual Skill, And Technical Knowledge. Aesthetics And Economics, Technology And Psychology Are Intrinsically Related To The Process.

Design Is The Method Of Putting Form And Content Together. Design, Just As Art, Has Multiple Definitions; There Is No Single Definition. Design Can Be Art. Design Can Be Aesthetics. Design Is So Simple, That's Why It Is So Complicated.

Everything Is Design. Everything!

The Public Is More Familiar With Bad Design Than Good Design. It Is, In Effect, Conditioned To Prefer Bad Design, Because That Is What It Lives With. The New Becomes Threatening, The Old Reassuring.

Don't Try To Be Original; Just Try To Be Good.