The Reason It Was So Scary Was

I Think Risk Is Important. I Don't Care If It's A Great Financial Risk Or A Physical Risk. You Only Get Out Of Something What You Put Into It And The Fact That You Are Willing To Risk Something Means That You Are Going To Get A Lot More Out Of It.

I Say The Last 10 Percent Of The Way To Perfection Takes So Much Of Your Life That It Isn't Worth The Effort. This Overzealous Attitude Is What Creates Religious Fanatics, Body Nazis, And Athletes Who Are Exceedingly Dull To Converse With.

So All Of These Companies That Are Going For The Big Growth, If It Continues For Any Length Of Time, Will Outlast Their Resources And Outlast Their Customers And Go Belly-up. And That's Why These Huge Companies Have Massive Layoffs All The Time.

We Grow By Letting The Customer Tell Us. So When The Customer Tells Us That They're Frustrated, That They Just Got Their Catalogue And We're Already Out Of A Product They Wanted, Then It Tells Me That We're Not Making Enough. We Let The Customer Tell Us Instead Of Creating An Artificial Demand For Our Products. Any Time You're Making Products That People Don't Need, You're At The Mercy Of The Economy, You're At The Mercy Of Whatever Is Going On. So We Tried To Avoid That Situation.

Everything We Make Pollutes. The Most Responsible Thing We Can Do Is To Make Each Product As Well As We Know How So It Lasts As Long As Possible.