The Reason You Might Choose To Embrace

Products That Are Remarkable Get Talked About.

When In Doubt, Tell Yourself The Truth.

There Are Lots Of Good Reasons To Abandon A Project. Having A Little Competition Is Not One Of Them.

When You Think About Uber And Airbnb And The Other Companies That Are Turning Things Upside Down, Uber Isn't Big 'cause They Ran A Lot Of Ads. They're Big Because Someone Took Out Their Iphone And Said To Their Friend, Watch This, And Pressed A Button And A Car Pulled Up.

The Purpose Of An Elevator Pitch Is To Describe A Situation Or Solution So Compelling That The Person You're With Wants To Hear More Even After The Elevator Ride Is Over.