The Risk Is Worth It. Mike Would

Exploration Is A Wonderful Way To Open Our Eyes To The World, & To Truly See That Impossible Is Just A Word.

Publicity Is Absolutely Critical. A Good Pr Story Is Infinitely More Effective Than A Front Page Ad.

Create The Kind Of Workplace And Company Culture That Will Attract Great Talent. If You Hire Brilliant People, They Will Make Work Feel More Like Play.

When I Started Virgin From A Basement In West London, There Was No Great Plan Or Strategy. I Didn't Set Out To Build A Business Empire ... For Me, Building A Business Is All About Doing Something To Be Proud Of, Bringing Talented People Together And Creating Something That's Going To Make A Real Difference To Other People's Lives.

Everyone Needs Something To Aim For. You Can Call It A Challenge, Or You Can Call It A Goal. It Is What Makes Us Human. It Was Challenges That Took Us From Being Cavemen To Reaching For The Stars.