The Secret Of Theory Is That Truth

Americans May Have No Identity, But They Do Have Wonderful Teeth.

The New Shopping Malls Make Possible The Synthesis Of All Consumer Activities, Not Least Of Which Are Shopping, Flirting With Objects, Idle Wandering, And All The Permutations Of These.

Kitschis One Of The Major Categories Of The Modern Object. Knick-knacks, Rustic Odds-and-ends, Souvenirs, Lampshades, And African Masks: The Kitsch-object Is Collectively This Whole Plethora Of "trashy," Sham Or Faked Objects, This Whole Museum Of Junk Which Proliferates Everywhere.... Kitsch Is The Equivalent To The "cliché" In Discourse.

Driving Is A Spectacular Form Of Amnesia. Everything Is To Be Discovered, Everything To Be Obliterated.

The Liberated Man Is Not The One Who Is Freed In His Ideal Reality, His Inner Truth, Or His Transparency; He Is The Man Who Changes Spaces, Who Circulates, Who Changes Sex, Clothes, And Habits According To Fashion, Rather Than Morality, And Who Changes Opinions Not As His Conscience Dictates But In Response To Opinion Polls.