The Secret To Happiness Is To Be

Profit Is What Happens When You Do Everything Else Right.

Most Of The Damage We Cause To The Planet Is The Result Of Our Own Ignorance.

We Took Special Pride In The Fact That Climbing Rocks And Icefalls Had No Economic Value In Society...we Were Like A Wild Species Living In The Edges Of An Ecosystem - Adaptable, Resilient And Tough.

Personally, I Would Rather Climb In The High Mountains. I Have Always Abhorred The Tremendous Heat, The Dirt-filled Cracks, The Ant-covered Foul-smelling Trees And Bushes Which Cover The Cliffs, The Filth And Noise Of Camp 4 (the Climbers' Campground), And Worst Of All, The Multitudes Of Tourists Which Abound During The Weekends And Summer Months.

When I Die And Go To Hell, The Devil Is Going To Make Me The Marketing Director For A Cola Company. I’ll Be In Charge Of Trying To Sell A Product That No One Needs, Is Identical To Its Competition, And Can’t Be Sold On Its Merits. I’d Be Competing Head-on In The Cola Wars, On Price, Distribution, Advertising, And Promotion, Which Would Indeed Be Hell For Me. Remember, I’m The Kid Who Couldn’t Play Competitive Games. I’d Much Rather Design And Sell Products So Good And Unique That They Have No Competition.