The Tories Win Elections When They Lead

Nobody Has A Magic Lamp Which Can Tell You In Advance Whether What You Say Will Be Effective In Persuading An Audience.

Poetry Can't Cure Cancer, But It Can Save Your Life Until You Die.

Everyone Wants To Be Immortal. Few Are. Margaret Thatcher Is. Why? Because Her Values Are Timeless, Eternal. Tap Anyone On The Shoulder Anywhere In The World, And Ask What Mrs Thatcher Believed In, And They Will Tell You. They Can Give A Clear Answer To What She 'stood For.

It's My View That Human Dignity - An Attribute Which For Years Has Been Taken By The Left In British Politics - Resides In Fact In Tory Values Of Independence, Individuality And Self Determination.

Simplicity Is The Outcome Of Technical Subtlety; It Is The Goal, Not The Starting Point.