The True Business Of Every Company Is

All Great Change In Business Has Come From Outside The Firm, Not From Inside.

Knowledge Is The Source Of Wealth. Applied To Tasks We Already Know, It Becomes Productivity. Applied To Tasks That Are New, It Becomes Innovation.

Since We Live In An Age Of Innovation, A Practical Education Must Prepare A Man For Work That Does Not Yet Exist And Cannot Yet Be Clearly Defined.

(waste = Loss): The First Rule Of Business Is To Survive And The Guiding Principle Of Business Economics Is Not The Maximisation Of Profit, It Is The Avoidance Of Loss

No Financial Man Will Ever Understand Business Because Financial People Think A Company Makes Money. A Company Makes Shoes, And No Financial Man Understands That. They Think Money Is Real. Shoes Are Real.