The Very Long Tail Of The Future

The Only Factor Becoming Scarce In A World Of Abundance Is Human Attention.

The Daily Grinding Of Evolution, As Accelerated By Technology, Churns Out More And More Complex Organisms, With Higher Rates Of Energy Use, And With Increasing Specialization. Minds Are The Ideal Way To Express Complexity, Energy Density, Increasing Specialization, Expanding Diversity -- All In One System. Mindedness Is What Evolution Produces. Mindedness Is What Technology Wants, Too.

‎what Color Is A Chameleon Placed On A Mirror? ... The Chameleon Responding To Its Own Shifting Image Is An Apt Analog Of The Human World Of Fashion. Taken As A Whole, What Are Fads But The Response Of A Hive Mind To Its Own Reflection? In A 21st-century Society Wired Into Instantaneous Networks, Marketing Is The Mirror; The Collective Consumer Is The Chameleon.

But In A Turbulent Environment The Change Is So Widespread That It Just Routes Around Any Kind Of Central Authority. So It Is Best To Manage The Bottom-up Change Rather Than Try To Institute It From The Top Down.

An Organization's Reason For Being, Like That Of Any Organism, Is To Help The Parts That Are In Relationship To Each Other, To Be Able To Deal With Change In The Environment.