The Way You Make Something Happen Is

Increasingly, There Are Only Two Kinds Of Companies: Brave And Dead.

One Option Is To Struggle To Be Heard Whenever You're In The Room... Another Is To Be The Sort Of Person Who Is Missed When You're Not. The First Involves Making Noise. The Second Involves Making A Difference.

You Win By Trying. And Failing. Test, Try, Fail, Measure, Evolve, Repeat, Persist.

Making An Average Pitch To Average People, Or Having An Average Gala For Average People Isn't Going To Scale Anymore. You've Got To Find The People Who Care. Those People Are Worth All Of Your Time.

If You're Going To Buy A Real Book, A Paper Book, There Better Be A Good Reason. Perhaps Scarcity Is One Of Those Reasons.