There Are 9 Rejected Ideas For Every

When Our Tools Are Broken, We Feel Broken. And When Somebody Fixes One, We Feel A Tiny Bit More Whole.

Apple Was Very Close To Bankruptcy And To Irrelevance [but] You Learn A Lot About Life Through Death, And I Learnt A Lot About Vital Corporations By Experiencing A Non-vital Corporation. You Would Have Thought That, When What Stands Between You And Bankruptcy Is Some Money, Your Focus Would Be On Making Some Money, But That Was Not [steve Jobs’] Preoccupation. His Observation Was That The Products Weren’t Good Enough And His Resolve Was, We Need To Make Better Products. That Stood In Stark Contrast To The Previous Attempts To Turn The Company Around.

I Think Subconsciously People Are Remarkably Discerning. I Think That They Can Sense Care.

Making The Solution Seem So Completely Inevitable And Obvious, So Uncontrived And Natural - It's So Hard!

It Became An Exercise To Reduce And Reduce, But It Makes It Easier To Build An Easier For People To Work With.