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The Engineering Is Long Gone In Most Pc Companies. In The Consumer Electronics Companies, They Don't Understand The Software Parts Of It. And So You Really Can't Make The Products That You Can Make At Apple Anywhere Else Right Now. Apple's The Only Company That Has Everything Under One Roof.

You Need To Have A Collaborative Hiring Process.

There's A Lot Of Symbolism To Your Return. Is That Going To Be Enough To Reinvigorate The Company With A Sense Of Magic?

Good Pr Educates People; That's All It Is. You Can't Con People In This Business. The Products Speak For Themselves.

It Is Piracy, Not Overt Online Music Stores, Which Is Our Main Competitor.