There Cannot Any One Moral Rule Be

The Care Of Souls Cannot Belong To The Civil Magistrate.

The State Of Nature Has A Law Of Nature To Govern It, Which Obliges Every One: And Reason, Which Is That Law, Teaches All Mankind, Who Will But Consult It.

'tis True That Governments Cannot Be Supported Without Great Charge, And It Is Fit Everyone Who Enjoys A Share Of Protection Should Pay Out Of His Estate His Proportion Of The Maintenance Of It.

Nature Never Makes Excellent Things, For Mean Or No Uses: And It Is Hardly To Be Conceived, That Our Infinitely Wise Creator, Should Make So Admirable A Faculty, As The Power Of Thinking, That Faculty Which Comes Nearest The Excellency Of His Own Incomprehensible Being, To Be So Idlely And Uselesly Employ'd, At Least 1/4 Part Of Its Time Here, As To Think Constantly, Without Remembering Any Of Those Thoughts, Without Doing Any Good To It Self Or Others, Or Being Anyway Useful To Any Other Part Of Creation.

In My Opinion, Understanding Who Your Target Audience Is, And What They Want, And Writing To Them (and Only Them!) Is The Most Important Component Of Being Successful As An Author.