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There Are Two Ways To Extend A Business. Take Inventory Of What You're Good At And Extend Out From Your Skills. Or Determine What Your Customers Need And Work Backward, Even If It Requires Learning New Skills. Kindle Is An Example Of Working Backward.

I Try To Spend My Time On Areas That I Think Are Important For The Future, And Where I Think I Can Add Value.

If You Double The Number Of Experiments You Do Per Year You're Going To Double Your Inventiveness.

If You Only Do Things Where You Know The Answer In Advance, Your Company Goes Away.

If You're Not Doing Something That People Will Remark On, Then It's Going To Be Hard To Generate Word Of Mouth.