There Is No Substitute For Knowledge.

People Care More For Themselves When They Contribute To The System.

New Product And New Types Of Service Are Generated, Not By Asking The Consumer, But By Knowledge, Imagination, Innovation, Risk, Trial And Error On The Part Of The Producer, Backed By Enough Capital To Develop The Product Or Service And To Stay In Business During The Learn Months Of Introduction.

Scientific Data Are Not Taken For Museum Purposes; They Are Taken As A Basis For Doing Something. If Nothing Is To Be Done With The Data, Then There Is No Use In Collecting Any. The Ultimate Purpose Of Taking Data Is To Provide A Basis For Action Or A Recommendation For Action. The Step Intermediate Between The Collection Of Data And The Action Is Prediction.

It Only Takes A Little Innovation.

Knowledge Is Theory. We Should Be Thankful If Action Of Management Is Based On Theory. Knowledge Has Temporal Spread. Information Is Not Knowledge. The World Is Drowning In Information But Is Slow In Acquisition Of Knowledge. There Is No Substitute For Knowledge.