There's No Other Product That Changes Function

A Small Change At The Beginning Of The Design Process Defines An Entirely Different Product At The End.

Designing And Developing Anything Of Consequence Is Incredibly Challenging.

There Is Beauty When Something Works And It Works Intuitively.

We’re Surrounded By Anonymous, Poorly Made Objects. It’s Tempting To Think It’s Because The People Who Use Them Don’t Care - Just Like The People Who Make Them. But What We’ve Shown Is That People Do Care. It’s Not Just About Aesthetics. They Care About Things That Are Thoughtfully Conceived And Well Made. We Make And Sell A Very, Very Large Number Of (hopefully) Beautiful, Well-made Things. Our Success Is A Victory For Purity, Integrity - For Giving A Damn.

What We Make Testifies Who We Are. People Can Sense Care And Can Sense Carelessness.