There's No Other Product That Changes Function

The Quest For Simplicity Has To Pervade Every Part Of The Process. It Really Is Fundamental.

So Much Of What We Try To Do Is Get To A Point Where The Solution Seems Inevitable: You Know, You Think "of Course It's That Way, Why Would It Be Any Other Way?" It Looks So Obvious, But That Sense Of Inevitability In The Solution Is Really Hard To Achieve.

Simplicity Is Somehow Essentially Describing The Purpose And Place Of An Object And Product.

I Am Keenly Aware That I Benefit From A Wonderful Tradition In The Uk Of Designing And Making.

The Nature Of Having Ideas And Creativity Is Incredibly Inspiring.