Think Big. Start Small.

We're All Born Creative, It Takes A Little While To Become Afraid.

Reputation Is What People Expect Us To Do Next. It's Their Expectation Of The Quality And Character Of The Next Thing We Produce Or Say Or Do. We Control Our Actions (even When It Feels Like We Don't) And Our Actions Over Time (especially When We Think No One Is Looking) Earn Our Reputation.

There's No Correlation Between How Good Your Idea Is And How Likely Your Organization Will Be To Embrace It.

Treat Different People Differently. Anything Else Is A Compromise.

A Brand That Stands For What All Brands Stand For Stands For Nothing Much.