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Do Not Do Anything That Anyone Else Can Do Readily.

Colour Is Always A Consequence, Never A Cause.

As I Visualize It, The Business Of The Future Will Be A Scientific, Social And Economic Unit. It Will Be Vigorously Creative In Pure Science Where Its Contributions Will Compare With Those Of The Universities...

Photography Is Unlike Any Other Art Form. In The Other Arts There Is Always A Continuous Interplay Between The Artist And His Art. He Has The Painting Or Sculpture Before Him. What We Have Tried To Do Is To Provide A Medium For "artistic Expression" To Anyone With Only A Reasonable Amount Of Time. By Giving Him A Camera System With Which He Need Only Control His Selection Of Focus, Composition And Lighting, We Free Him To Select The Moment And To Criticize Immediately What He Has Done. We Enable Him To See What Else He Wants To Do On The Basis Of What He Has Just Learned.

An Invention That Is Quickly Accepted Will Turn Out To Be A Rather Trivial Alteration Of Something That Has Already Existed.