Those Lessons That I Got Along The

The Boards Had To Be Beautiful In Steve [jobs]'s Eyes When You Looked At Them, Even Though When He Created The Macintosh He Made It Impossible For A Consumer To Get In The Box, Because He Didn't Want People Tampering With Anything.

I Remember Going Into Steve's [jobs] House, And He Had Almost No Furniture In It. He Just Had A Picture Of Einstein, Whom He Admired Greatly, And He Had A Tiffany Lamp And A Chair And A Bed. He Just Didn't Believe In Having Lots Of Things Around, But He Was Incredibly Careful In What He Selected.

I Believe That Crisis Really Tends To Help Develop The Characer Of An Organisation.

I Have Found That I Always Learn More From My Mistakes Than From My Successes. If You Aren't Making Some Mistakes, You Aren't Taking Enough Chances.

If You Repeat Something Long Enough People Believe It's What Happened.