Those Who Try To Achieve Success Without

We Believe In Saying No To Thousands Of Projects So That We Can Really Focus On The Few That Are Truly Important And Meaningful To Us.

The Ipad Is The Clearest Expression Of Our Vision Of The Future Of Personal Computing.

I'm Speaking To You From Silicon Valley, Where Some Of The Most Prominent And Successful Companies Have Built Their Businesses By Lulling Their Customers Into Complacency About Their Personal Information. They're Gobbling Up Everything They Can Learn About You And Trying To Monetize It. We Think That's Wrong. And It's Not The Kind Of Company That Apple Wants To Be.

I Am Driven By Great Work And Seeing People Do Incredible Things And Having A Part In That.

From An App Point Of View, If You Looked At Innovation On The Pc, You'd Be Hard Pressed To Find Companies Innovating. The List Is Small.