To Be Credible We Must Be Truthful.

It Is Well To Remember That Freedom Through The Press Is The Thing That Comes First. Most Of Us Probably Feel We Couldn't Be Free Without Newspapers, And That Is The Real Reason We Want The Newspapers To Be Free.

To Be Persuasive We Must Be Believable; To Be Believable We Must Be Credible; Credible We Must Be Truthful.

Except For Those Who Think In Terms Of Pious Platitudes Or Dogma Or Narrow Prejudice (and Those Thoughts We Aren't Interested In), People Don't Speak Their Beliefs Easily, Or Publicly.

A Thing Of Orchestrated Hell-a Terrible Symphony Of Light And Flame.

If We Were To Do The Second Coming Of Christ In Color For A Full Hour, There Would Be A Considerable Number Of Stations Which Would Decline To Carry It On The Grounds That A Western Or A Quiz Show Would Be More Profitable.