To Make A Living Is No Longer

Objectives Are Not Commands; They Are Commitments.

"value Added" Is A Meaningless Concept For A Retail Business , For A Bank, For A Life Insurance Company, And For Any Other Business Which Is Not Primarily Engaged In Manufacturing.

Capitalism Is Being Attacked Not Because It Is Inefficient Or Misgoverned But Because It Is Cynical. And Indeed A Society Based On The Assertion That Private Vices Become Public Benefits Cannot Endure, No Matter How Impeccable Its Logic, No Matter How Great Its Benefits.

Organizations Are No Longer Built On Force, But On Trust.

The Customer Rarely Buys What The Business Thinks It Sells Him.