Too Many Ads That Try Not To

Steep Yourself In Your Subject, Work Like Hell, And Love, Honor And Obey Your Hunches.

The Work Of An Advertising Agency Is Warmly And Immediately Human. It Deals With Human Needs, Wants, Dreams And Hopes. Its 'product' Cannot Be Turned Out On An Assembly Line.

Products Are Made In The Factory, But Brands Are Created In The Mind.

Good Advertising Is A Happy Wedding Of Words And Pictures, Not A Contest Between Them.

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'