Valuing A Business Is Part Art And

There Are 309 Million People Out There That Are Trying To Improve Their Lot In Life. And We've Got A System That Allows Them To Do It.

“In The World Of Business, The People Who Are Most Successful Are Those Who Are Doing What They Love.”

In Some Corner Of The World They Are Probably Still Holding Regular Meetings Of The Flat Earth Society. We Derive No Comfort Because Important People, Vocal People, Or Great Numbers Of People Agree With Us. Nor Do We Derive Comfort If They Don't.

Our Approach Is Very Much Profiting From Lack Of Change Rather Than From Change. With Wrigley Chewing Gum, It's The Lack Of Change That Appeals To Me. I Don't Think It Is Going To Be Hurt By The Internet. That's The Kind Of Business I Like.

If You've Got The Power To Raise Prices Without Losing Business To A Competitor, You've Got A Very Good Business. And If You Have To Have A Prayer Session Before Raising The Price By A Tenth Of A Cent, Then You've Got A Terrible Business. I've Been In Both, And I Know The Difference.