Was He Smart? No, Not Exceptionally. Instead,

A Theme Of Digital Success Is Keeping It Simple.

On The Day He Unveiled The Macintosh, A Reporter From Popular Science Asked Jobs What Type Of Market Research He Had Done. Jobs Responded By Scoffing, "did Alexander Graham Bell Do Any Market Research Before He Invented The Telephone?

I Actually Think Bill Gates Is Conventionally Smarter, Even Though It's A Dumb Word, But Mental Processing Power - I've Watched Him Use Four Different Screens, Process Information, Get To The Right Answer, Boom Boom Boom.

More Generally, I Made An Effort To Leave Out Things That Weren't Relevant To The Main Narrative Themes Of The Book, Namely That There Were Two Sides To Steve Jobs: The Romantic, Poetic, Countercultural Rebel On One Side, And The Serious Businessperson On The Other.

I Think One Problem We've Had Is That People Who Are Smart And Creative And Innovative As Engineers Went Into Financial Engineering.