Way More Productive, I Think, To Push

Personalizatio N Wasn't Supposed To Be A Cleverly Veiled Way To Chase Prospects Around The Web, Showing Them The Same Spammy Ad For The Same Lame Stuff As Everyone Else Sees. No, It Is A Chance To Differentiate At A Human Scale, To Use Behavior As The Most Important Clue About What People Want And More Important, What They Need.

It's Time To Stop Complying With The System And Draw Your Own Map. Stop Settling For What's Good Enough And Start Creating Art That Matters.

Don't Scale Because You Think There's A Pot Of Gold Over That Rainbow. Scale Because You're Ready And Eager To Do Heroic Work, Every Day, Forever.

If I Fail More Than You Do, I Win.

What People Want Is The Extra, The Emotional Bonus They Get When They Buy Something They Love.