We Are Looking To Brands For Poetry

Catching Trump Out Not Paying His Taxes, Treating His Employees Like Garbage - None Of This Sticks To Him Because That Actually Reinforces His Power, Power Over Other People, Which Is This Specific Kind Of Power That He's Selling.

One Of The Most Disturbing Ways That Climate Change Is Already Playing Out Is Through What Ecologists Call "mismatch" Or "mistiming." This Is The Process Whereby Warming Causes Animals To Fall Out Of Step With A Critical Food Source, Particularly At Breeding Times, When A Failure To Find Enough Food Can Lead To Rapid Population Losses.

I See The Gap Ads As Being A Great Example Of How Branding Has Changed. Those Gap Campaigns Are Pop Culture. They've Been Incredibly Powerful. They Have Had The Kind Of Effect On Culture That A Hit Band Has. Just Look At The Gap's Khaki Swing Ads, Which Were Music Videos. They Had This Tremendous Impact On The Industry - Suddenly Everything Started Looking Like Gap Ads And It Became Difficult To Know Who Was Co-opting Whom And Who Was Creating Culture.

The Widespread Abuse Of Prisoners Is A Virtually Foolproof Indication That Politicians Are Trying To Impose A System--whether Political, Religious Or Economic--that Is Rejected By Large Numbers Of The People They Are Ruling. Just As Ecologists Define Ecosystems By The Presence Of Certain "indicator Species" Of Plants And Birds, Torture Is An Indicator Species Of A Regime That Is Engaged In A Deeply Anti-democratic Project, Even If That Regime Happens To Have Come To Power Through Elections.

In Pragmatic Terms, Our Challenge Is Less To Save The Earth From Ourselves And More To Save Ourselves From An Earth That, If Pushed Too Far, Has Ample Power To Rock, Burn, And Shake Us Off Completely.