We Are The Masters Of Our Own

Most Clients Expect Experience Design To Be A Discrete Activity, Solving All Their Problems With A Single Functional Specification Or A Single Research Study. It Must Be An Ongoing Effort, A Process Of Continually Learning About Users, Responding To Their Behaviors, And Evolving The Product Or Service.

I Still Get Up Every Morning At 4 A.m. I Write Seven Days A Week, Including Christmas. And I Still Face A Blank Page Every Morning, And My Characters Don't Really Care How Many Books I've Sold.

Although I Studied Dante's Inferno As A Student, It Wasn't Until Recently, While Researching In Florence, That I Came To Appreciate The Enduring Influence Of Dante's Work On The Modern World.

The Most Dangerous Enemy Is That Which No One Fears!

But Believe Me, Just Because The Human Mind Can't Imagine Something Happening...doesn't Mean It Won't.