We Can Make The Trains Run On

You Can Only Photograph A Fragment Of The Here And Now. The Photograph Presents The World As Object; Language, The World As Idea.

The Way In Which The Photograph Records Experience Is Also Different From The Way Of Language. Language Makes Sense Only When It Is Presented As A Sequence Of Propositions. Meaning Is Distorted When A Word Or Sentence Is, As We Say, Taken Out Of Context; When A Reader Or Listener Is Deprived Of What Was Said Before, And After. But There Is No Such Thing As A Photograph Taken Out Of Context, For A Photograph Does Not Require One. In Fact, The Point Of Photography Is To Isolate Images From Context, So As To Make Them Visible In A Different Way.

It Is Inescapable That Every Culture Must Negotiate With Technology, Whether It Does So Intelligently Or Not. A Bargain Is Struck In Which Technology Giveth And Technology Taketh Away.

Watching Television Requires No Skills And Develops No Skills. That Is Why There Is No Such Thing As Remedial Television-watching.

Television Screens Saturated With Commercials Promote The Utopian And Childish Idea That All Problems Have Fast, Simple, And Technological Solutions. You Must Banish From Your Mind The Naive But Commonplace Notion That Commercials Are About Products. They Are About Products In The Same Sense That The Story Of Jonah Is About The Anatomy Of Whales.