We Don't Do Focus Groups - That

As Consumers We Are Incredibly Discerning, We Sense Where Has Been Great Care In The Design, And When There Is Cynicism And Greed.

I Think There Is A Profound And Enduring Beauty In Simplicity; In Clarity, In Efficiency. True Simplicity Is Derived From So Much More Than Just The Absence Of Clutter And Ornamentation. It's About Bringing Order To Complexity.

Apple Stood For Something And Had A Reason For Being That Wasn't Just About Making Money.

Different And New Is Relatively Easy. Doing Something Thats Genuinely Better Is Very Hard.

The Memory Of How We Work Will Endure Beyond The Products Of Our Work.