We Have To Admit That There Is

It Is Not True That The Perfection Of Police Power Is The Result Of The State's Machiavellianism Or Of Some Transitory Influence. The Whole Structure Of Society Implies It, Of Necessity. The More We Mobilize The Forces Of Nature, The More Must We Mobilize Men And The More Do We Require Order.

Philosophy Which Asserts That Human Experience Repeats Itself Is Ineffectual.

Having Analyzed These Traits, We Can Now Advance A Definition Of Propaganda - Not An Exhaustive Definition, Unique And Exclusive Of All Others, But At Least A Partial One: Propaganda Is A Set Of Methods Employed By An Organized Group That Wants To Bring About The Active Or Passive Participation In Its Actions Of A Mass Of Individuals, Psychologically Unified Through Psychological Manipulations And Incorporated In An Organization.

According To The International Institute For Environment And Development, The Annual Amount Spent Globally On Advertising Aimed At Increasing Consumption Topped $430 Billion In 1998.consumer Capitalism Is Dedicated To The Proposition That Production Is Good In Itself, No Matter What Is Produced. The Net Effect Is The Massive Production Of Absurd, Empty And Useless Items Which Are Nevertheless Utterly Serious Since We Earn Our Living From Them, And Dedicate Our Leisure Time To Them.

No Technique Is Possible When Men Are Free. Technique Requires Predictability And, No Less, Exactness Of Prediction. It Is Necessary, Then, That Technique Prevail Over The Human Being.