We Have To Make Sure, At Apple,

Siri Has Proven To Us That People Want To Relate To The Phone In A Different Way.

The Worst Thing In The World That Can Happen To You If You're An Engineer That Has Given His Life To Something Is For Someone To Rip It Off And Put Their Name To It.

I Dont Consider The Bloody Roi.

We Believe In Saying No To Thousands Of Projects So That We Can Really Focus On The Few That Are Truly Important And Meaningful To Us.

Since These Early Days, I Have Seen And Have Experienced Many Types Of Discrimination And All Of Them Were Rooted In The Fear Of People That Were Different Than The Majority.