We Live In An Ocean Of Words,

The Best Mental Effort In The Game Of Business Is Concentrated On The Major Problem Of Securing The Consumer's Dollar Before The Other Fellow Gets It.

For The Individual, As I Can Testify, A Brief Grounding In Semantics, Besides Making Philosophy Unreadable, Makes Unreadable Most Political Speeches, Classical Economic Theory, After-dinner Oratory, Diplomatic Notes, Newspaper Editorials, Treatises On Pedagogics And Education, Expert Financial Comment, Dissertations On Money And Credit, Accounts Of Debates, And Great Thoughts From Great Thinkers In General. You Would Be Surprised At The Amount Of Time This Saves.

Common Sense Is That Which Tells Us The World Is Flat.

For Those Who Believe, No Proof Is Necessary. For Those Who Don't Believe, No Proof Is Possible.

Sanely Applied Advertising Could Remake The World.