We'll Try To Cooperate Fully With The

First, A Few Words About This Title. It Isn't Easy, Coming Up With Book Titles. A Lot Of The Really Good Ones Are Taken. Thin Thighs In 30 Days, For Example. Also The Bible.

Don't You Wish You Had A Job Like Mine? All You Have To Do Is Think Up A Certain Number Of Words! Plus, You Can Repeat Words! And They Don't Even Have To Be True!

Take The Folks At Coca-cola. For Many Years, They Were Content To Sit Back And Make The Same Old Carbonated Beverage. It Was A Good Beverage, No Question About It; Generations Of People Had Grown Up Drinking It And Doing The Experiment In Sixth Grade Where You Put A Nail Into A Glass Of Coke And After A Couple Of Days The Nail Dissolves And The Teacher Says: Imagine What It Does To Your Teeth! So Coca-cola Was Solidly Entrenched In The Market, And The Management Saw No Need To Improve.

When The Boomers Started To Have Kids Reach Adolescence, There Was Suddenly This Feeling That They Needed To Protect Their Kids From All The Same Things They Did When They Were Kids. Which I Guess Is A Natural Tendency, But It Makes For A Less Fun Society.

Dear Hotel People: We Don't Need A Cheeseball Clock-radio. We Need Places To Plug Stuff In. Thank You.