We Must Understand Variation.

Stamping Out Fires Is A Lot Of Fun, But It Is Only Putting Things Back The Way They Were.

It Is Not Enough That Top Management Commit Themselves For Life To Quality And Productivity. They Must Know What It Is That They Are Committed To - That Is, What They Must Do. These Obligations Cannot Be Delegated. Support Is Not Enough; Action Is Required.

Experience By Itself Teaches Nothing... Without Theory, Experience Has No Meaning. Without Theory, One Has No Questions To Ask. Hence, Without Theory, There Is No Learning.

Adopt A New Philosophy Of Cooperation (win-win) In Which Everybody Wins.

Does Experience Help? No! Not If We Are Doing The Wrong Things.