We Need To Reinvent Food At Starbucks.

While We Are A Coffee Company At Heart, Starbucks Provides Much More Than The Best Cup Of Coffee—we Offer A Community Gathering Place Where People Come Together To Connect And Discover New Things.

Whatever You Do, Don't Play It Safe. Don't Do Things The Way They've Always Been Done. Don't Try To Fit The System. If You Do What's Expected Of You, You'll Never Accomplish More Than Others Expect.

Certainly The Caffeine In Coffee, Whether It's Starbucks Or Generic Coffee, Is Somewhat Of A Stimulant. But If You Drink It In Moderation, Which I Think Four Or Five Cups A Day Is, You're Fine.

I Was Taken By The Power That Savoring A Simple Cup Of Coffee Can Have To Connect People And Create Community.

Who Wants A Dream That's Near-fetched?